Community Relations Director

Company: The Pearl At Watkins Centre
Location: Midlothian
Posted on: May 1, 2025

Job Description:

Description:The Pearl at Watkins Centre is seeking a Community Engagement Director to join their team!The Community Engagement Director reports to the Executive DirectorPURPOSESales & Marketing - Community RelationsThe Community Engagement Director is responsible for hands on sales execution at the community level through generating new sales leads, converting leads to move-ins, implementing Phoenix sales systems, developing eternal business relationships to generate referrals.PRINCIPLE DUTIES AND RESPONSIBILITIESSales & Marketing - Community RelationsAccounting

• Codes and submits community sales department invoices for processing and payment. Understands and manages the department budget to include labor and the other expenses and its impact on the community's bottom line.Analysis/Reporting
  • Provides detailed and accurate weekly and monthly sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the community Executive Director and/or Phoenix senior operations team
  • Manages sales and marketing data, audits, training, analysis, and implementation
  • Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current.
  • Ensures inquiry forms are always available at the front desk
  • Ensures qualified leads are entered into the CRM database
  • Completes Marketing Action Plan when required on a timely basis each month
  • Conducts bi-annual competitive market research and provide the regional sales team with all data (i.e., including rates, apartment sizes, services, and amenities) necessary to complete an accurate ranking and analysis of designated competitors in the communities' market.
  • Understands competitive opportunities & threats and presents strategic alternatives to combat these to the Executive Director and Regional Sales Team.Communication
    • Presents the company in a positive and professional manner
    • Presents self in a positive and professional manner
    • Meets monthly with sales team to review sales and marketing activity, quality assurance, and other key marketing issues
    • Assists in completion, production, and roll-out of Standard Operation ProceduresSales
      • Strives to educate the community at large about Phoenix's unique approach to senior living services.
      • Recognizes opportunities to market Phoenix Senior Living communities and acts upon them as appropriate
      • Works in partnership with corporate Marketing Support to insure new lead generating activity has appropriate marketing support to maximize effectiveness
      • Provides customer service by responding to corporate phone, mail, or email inquiries and appropriately communicating to the community(s)\Regional Operations Team
      • Positively influences and impacts sales activities for the community
      • Assures that occupancy and sales productivity goals are consistently met
      • Meets or exceeds standards in sales productivity
      • Conducts tours with prospective residents and their families
      • Personally closes new sales in the community
      • Implements, monitors, and promotes resident referral programs to generate new referrals
      • Conducts professional outreach for lead generation purposes
      • Maximizes occupancy and revenue opportunities for the community
        Requirements:EDUCATION/EXPERIENCE/LICENSURE- CERTIFICATIONSales & Marketing - Community Relations
        • College degree preferred, 3-5 years experience in sales and marketing, preferably in senior housing
        • Previous experience working with the elderly and/or disabled in a paid or volunteer position is highly desirableLICENSE - CERTIFICATIONNot applicable.SKILLS AND ABILITIESSales & Marketing - Community Relations
          • Computer proficiency with working knowledge of Windows, Power Point, Excel software
          • Ability to be flexible and work in an environment that promotes teamwork and collaboration
          • Excellent communication skills, both verbal and written and the ability to relate in a positive and professional way to a diverse resident and employee population
          • Ability to maintain a high level of confidentiality regarding residents, employees, staff and the community
          • Demonstrated ability to set priorities, complete assignments in a timely manner while managing multiple duties and responsibilities
          • Demonstrated ability to be innovative and creative and have patience, high energy and resourcefulness in problem solvingPHYSICAL REQUIREMENTSIn an 8 hour workday, associate may stand / walk:Hours at one time: 2-4Total hours/ day: 4 - 6In an 8 hour workday, associate may sit:Hours at one time: 0 - 2Total hours/ day: 2 - 4In an 8 hour workday, associate may drive:60-120 minutes, 3 - 4 times a weekAssociate will support / assist: (Maximum lbs)Frequency: 50 lbsOccasionally: 150 lbsAssociate will lift / carry (Maximum lbs)Frequency: 40 lbsOccasionally: 70 lbsAssociate will use hands for repetitive:Simple grasping, pushing, and pulling, fine manipulationAssociate should be able to:Bend: OccasionallySquat: OccasionallyKneel: OccasionallyClimb:OccasionallyReach:Occasionally, 3 feet
            
            
            
            
            
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Keywords: The Pearl At Watkins Centre, Tuckahoe , Community Relations Director, Executive , Midlothian, Virginia