General Manager

Company: Apple Door Career Page
Location: Ashland
Posted on: February 15, 2026

Job Description:

Job Description Job Description Description: Title: General Manager Reports to: Regional Manager Job Type: Full-Time Location: Ashland, VA Come join our team and open the door to an amazing career at Apple Door Systems! We have an immediate need for a General Manager at our Ashland, VA location. With locations in Richmond, Ashland, Waynesboro, Chesapeake and Williamsburg, the Apple Door Family has been serving Virginia since 1973. Whether it's our hallmark garage door products, awning and solar shading systems or heavy-duty industrial doors, Apple has the access products of choice. Each location has a fully staffed showroom and customer service center where you can be prepared to receive quality, craftsmanship and trust. We often wonder what “The Apple Advantage” is, what makes us different than our competitors and what has kept this company in business for 40 years? The answer is simple, OUR AMAZING EMPLOYEES! The employees of Apple Door are the advantage that we have. Without each one of our employees giving their all every day, we could not do what we do. Thank you to our employees for being “The Apple Advantage”! Summary & Duties The General Manager will be responsible for all aspects of operations to ensure efficient and effective service delivery. This role requires a combination of technical expertise in garage door systems, leadership skills, and business acumen to drive growth and profitability. Key areas of focus will include the following: · Team Management - supervise and lead a team of technicians and administrative staff; assign tasks, schedule work shifts, and ensure adequate staffing levels; provide training, coaching, and mentorship to team members to enhance their skills & performance; conduct performance evaluations and address any disciplinary issues as necessary. · Service Operations - coordinate service calls & dispatch technicians to customer locations; ensure timely & quality completion of service/repair jobs; monitor inventory levels of parts & supplies to maintain adequate stock levels; implement & enforce safety protocols to ensure a safe working environment for employees and customers. · Customer Relations - build & maintain strong relationships with customers to understand their needs and expectations; address customer inquiries, concerns, & complaints promptly and professionally; seek feedback from customers to continuously improve service quality and customer satisfaction. · Wholesale Management – monitor customer trends and competitor activity to identify new wholesale opportunities; assist with quoting, site checks, and commercial project bids; collaborate with the marketing team on campaigns, promotions, and branded materials for both retail and wholesale; build long-term relationships with both retail customers and wholesale dealer accounts; provide excellent service & support to local contractors, builders, and resellers. · Sales & Marketing - develop & implement strategies to attract new customers and retain existing ones; collaborate with the marketing team to create promotional materials & campaigns; identify opportunities for upselling additional products or services to customers; quoting, selling, site checking and other essential sales responsibilities. · Financial Management - prepare & manage the budget for the service location; monitor financial performance against targets & implement corrective actions as needed; identify cost-saving opportunities & optimize operational efficiency to maximize profitability. · Quality Assurance - establish & enforce quality standards for service delivery; conduct regular inspections & audits to ensure compliance with company policies and industry regulations; implement continuous improvement initiatives to enhance service quality and efficiency. Qualifications · Proven experience in a managerial role, preferably in the garage door service or similar skilled-trade industry. · Technical knowledge of garage door systems and repair techniques is preferred. · Previous sales experience · Valid driver's license and clean driving record. Skills · Strong leadership skills with the ability to motivate and manage a diverse team. · Excellent communication and interpersonal abilities. · Proficiency in computer applications and software relevant to service management. · Ability to multitask, prioritize, and problem-solve in a fast-paced environment. Work Conditions · Climate-controlled office environment with continual sitting & use of computer. · Regular bending, lifting, etc. while assisting with operations. · Exposure to weather and temperature elements when performing jobsite support. Benefits We are proud to offer a robust benefits package to our team members including: Competitive salary Medical, dental, and vision insurance with multiple plan options Short- and Long-Term Disability Employer-paid Life Insurance with buy-up options Accident Care Hospital Indemnity 401(k) with Employer Match Employee Assistance Program (EAP) Generous Paid Time Off (PTO) Paid Holidays Team member recognition & reward programs Core Values At Apple Door Systems, we base our actions on the following core values and request the same from all team members: T eamwork – we operate as a team and succeed together. G rit – we have the courage, strength, and character to persevere. S incerity – we are transparent and trustworthy. D evelopment – we strive for continuous improvement, both professionally and personally We are an (EOE) Equal Opportunity Employer. Requirements:

Keywords: Apple Door Career Page, Tuckahoe , General Manager, Sales , Ashland, Virginia